Olympic welcome ceremony – London
A highly theatrical welcome ceremony to mark the start of a host experience for Dow’s most important clients at the London 2012 Olympic Games.
Using advanced projection mapping techniques, guests were transported through a range of settings, from a traditional royal banquet to a Thames river boat cruise to the final London night vista.
The project comprised scriptwriting for the MC and narrator of the experience, played by an actor, taking guests on a journey through London’s rich history to its position today on the world stage. The piece was punctuated by scenes in which the MC played a traditional Town Crier, using language from Medieval England.