Olympic welcome ceremony – London

Live event

A highly theatrical welcome ceremony to mark the start of a host experience for Dow’s most important clients at the London 2012 Olympic Games.

Using advanced projection mapping techniques, guests were transported through a range of settings, from a traditional royal banquet to a Thames river boat cruise to the final London night vista.

The project comprised scriptwriting for the MC and narrator of the experience, played by an actor, taking guests on a journey through London’s rich history to its position today on the world stage. The piece was punctuated by scenes in which the MC played a traditional Town Crier, using language from Medieval England.

Agency: Jack Morton Worldwide

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