Innovation for Millions – Shanghai and Beijing
The next chapter in Ford’s journey of transformation in China, these high profile ‘Innovation for Millions’ events positioned Ford as a thought-leader on accessible innovation and shared its vision for a new era of Ford smart mobility.
Taking place in Shanghai and at Auto China in Beijing, audiences included up to 500 media, industry influencers, technology leaders and Ford executives, employees and dealers.
The project comprised content strategy direction and scriptwriting across the entire event, including keynote speeches for Ford Motor Company President and CEO, Mark Fields and Chairman and CEO Ford Motor China, John Lawler.
Agency: Imagination
