Ford Motor Company
Mustang reveal – Sydney
A live, global broadcast to introduce the all-new Ford Mustang to Australia, as part of a worldwide simultaneous reveal across four continents. Featuring key members of Ford Australia’s leadership team, the project involved fully scripting a 45-minute show that charted Mustang’s evolution – including live link-ups with the US, Europe and China.
To date, the Sydney launch event has been viewed by over 80,000 people around the world, with extensive coverage on mainstream, digital and social media channels.