Global Blue

Brand brochure

Global Refund, the company behind the ubiquitous ‘Tax Free’ symbol in retail outlets across 40 countries, was changing its name and expanding its offer to develop a direct relationship with global consumers.

We were appointed to write a brochure that would introduce the new brand, Global Blue, to millions of its international traders, explaining the benefits this new development would bring to their business.

Using an engaging, light-hearted editorial style, we narrated the complete Global Blue brand story – from its origins to its new vision and values to its entire new product and service offer.

Agency: Goosebumps

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