Go Further – Barcelona

Live event

An immersive brand experience to celebrate the acceleration of the global One Ford plan in Europe, hosting a live audience of 2,500 media, dealers and Ford employees and 200,000 watching online around the world.

This ambitious event also set the stage for the introduction of the all-new Ford Mustang to Europe, as part of a simultaneous global reveal spanning six cities across four continents.

The project covered content strategy and scriptwriting for the entire experience, including keynote speeches for Executive Chairman Bill Ford and Director of Global Marketing, Elena Ford.

Agency: Imagination