Mirai – Barcelona

Live event

A milestone 10-day brand experience for Mazda, inviting 5,000 dealer partners from across Europe to celebrate its challenger spirit and gain a unique insight into its breakthrough future strategy.

Working closely with Mazda Europe’s senior leadership team, we provided content direction and scriptwriting across the experience, including speeches for Mazda’s Global President and CEO, Masamichi Kogai, and President and CEO of Mazda Motor Europe, Jeff Guyton.

Agency: JWT