Creative proposal

Winning proposal for GPJ to become Rolls-Royce’s global communications agency partner, with a focus on the launch of its all-new saloon to an international consumer and dealer audience.

We were part of the core team that developed the over-arching concept, along with ideas for an entire programme of activities that would position Rolls-Royce as a contemporary symbol of luxury in its segment.

We also wrote the complete proposal document that led to the agency’s appointment, developing a lyrical style that reflected the grace and style of Rolls-Royce in its tone and flow.

Agency: George P. Johnson

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