Who we are

Judy Hines is an accomplished Strategy and Content Director with a long-standing reputation as an expert in her field.

Her background includes nearly a decade at Imagination, one of the world’s largest independent brand experience agencies, where she worked as lead strategic writer and brand storyteller across many ground-breaking international projects.

Since setting up as a consultant in 2008, she has applied her breadth of expertise to the full spectrum of brand, product and leadership communication challenges.

Judy Hines - Strategy and Content Director

Judy Hines

Strategy and Content Director

How we work

Today, Judy oversees a talented team of strategists, creatives, content producers, scriptwriters and copywriters, helping clients connect with all types of business, employee, media, consumer and stakeholder audiences.

This core team is supported by a wider associate network of event professionals – from producers and project directors to designers, film-makers and animators – providing the core building blocks to achieve any communication goal.


Thank you so much for all your incredible work, you really are one in a million.

Alistair Wilson
Global Lead and Managing Director, Imagination

Judy Hines is Imagination Melbourne's Ford scriptwriter of choice. Judy's process, diligence, professionalism and ability to work with senior global executives and clients of all levels is outstanding.

Jonah Jones
Senior Producer – Imagination Melbourne