Content strategy | Speechwriting

Services|

Thinking

We think as much about what you’re saying as how you’re saying it. That’s why we work hard to understand your brand, your ambitions and what you want to convey.

We also consider the audience you want to reach, what’s important to them and how they already think and feel. We then use this understanding to define a theme and a tightly structured storyline that best supports your goals.

Writing

We help companies all over the world bring their messages to life through sharp, well-considered writing.

In fact, as well as being experts in speechwriting for live events, we’re experienced in most types of writing for brands and businesses, across many different channels and sectors.

Whatever the objective, we get your message across in language that differentiates your brand, connects with your audience and produces real business results.

Live events

We’re passionate about writing for live events, to which we bring many years of insight and experience.

Working predominantly at CEO and board level, we’ve led the content strategy and speechwriting across hundreds of brand experiences, business conferences and product launches worldwide.

We collaborate with our clients and their teams to define the messages, and craft inspiring speeches that suit both the character of the speaker and the voice of the brand.

Content that connects

As well as shaping an event’s high level business messages, we're experts in developing ideas for audience engagement, including breakout sessions that allow smaller groups to explore themes in a more intimate setting.

Drawing on the latest innovations in event formats and technologies, we work with creative producers to devise interactive techniques that make subject matter more personal and bring new levels of participation and understanding.

From concept to delivery

We collaborate with client teams and presenters throughout the content development and scripting process and during rehearsals in the lead-up to the event.

Typical assignments see us refining scripts to the last detail and, where needed, mentoring on their delivery.

With our agency insight, we are also accustomed to working as part of a team with creative directors, designers, producers, show callers, translators and prompt operators, both during the development phase and onsite, to make sure the script and stage production work seamlessly together.

One voice, one story

The live event itself is only one element that makes up a brand experience.

Over many years, we have refined our skills in shaping and writing the full suite of event communications that create the complete delegate journey.

Our experience ranges from teaser campaigns and microsites to invites and itineraries, videos and animations, panel discussions and interactive exhibitions.

We also provide support in cascading event messaging to teams beyond the event itself – from videos and learning sessions to the full spectrum of post-event collateral.

Automotive

While our experience spans a wide range of industries, we offer specialist knowledge of the automotive sector – having developed lasting relationships with clients such as Ford, JLR, Bentley and Mazda over many years.

Automotive projects include regular large-scale brand events and experiences, dealer conferences and product launches around the world.

Tone of voice

We can define and develop your brand’s tone of voice, write practical guidelines on how to bring it to life and help to embed it across all media.

We’ll work with you to define your vision, mission and values, then suggest how you can change the language you use when you speak and write to reflect your unique point of view.

We’ll also advise on how to adapt your writing for different audiences, media and objectives.

International

We help international brands communicate with their multi-lingual audiences in clear, accessible language that transcends national and cultural boundaries.

We also help brands in countries where English is not the first language to develop English versions of their brand communications, and avoid the pitfalls of poor translation.

And because we know the markets so well, we can support you in communicating your brand story in the best possible way to English speaking audiences.