Ford Motor Company

Go Further – Cologne

This landmark multi-million Euro event told Ford’s continuing story of transformation in Europe, through the eyes of the people who live the brand and drive the business forward every day.

Hosting a live audience of 2,500 media, dealers and Ford employees – and thousands more watching online around the world – the event saw the global launch of the new generation Ford Fiesta, and offered an exclusive insight into Ford’s mission to reinvent the future of mobility.

The project covered keynote scripts for all speakers, including global CEO Mark Fields and Ford of Europe President Jim Farley, working closely with client teams in multiple international locations.

Agency: Imagination