Range Rover Sport global media launch – New York

Live event

A live, scripted presentation for Land Rover’s senior leadership team, counting down to the epic world premiere of the all-new Range Rover Sport – driven through the streets of New York by Daniel Craig. The project included co-writing the treatment for the launch film that charted Daniel Craig’s ‘secret mission’ from the UK, viewed by 3.7 million people in four days.

Agency: Imagination