Mobile PIN launch – London

Live event

A high profile public event to celebrate the opening of the new Samsung Mobile PIN – a premium pop-up experience space at the Westfield Shopping Centre in London and home to the official launch of Samsung’s new flagship smartphone, the Galaxy SIII.

The project comprised live scripts for BBC presenter Matt Edmondson, along with scripted content for customer-facing staff in the Galaxy Studio – an interactive space to share product knowledge, provide live demonstrations and encourage visitors to explore Samsung’s latest technology.

Agency: Jack Morton Worldwide