Public Launch and Sustainable Transport Forum – Paris

Content strategy and senior leadership scripts for the global reveal of Scania’s new generation of trucks – its biggest product news in 22 years.

Attended by 1,200 guests at the Grand Palais in Paris, with tens of thousands more watching live online, the event also set out the company’s mission to drive the shift to a more sustainable transport future. Speaking alongside CEO Henrik Henriksson and his leadership team, Kofi Annan made a special appearance to share his personal insights on the need for change.

The project also included content development for the Sustainable Transport Forum, which followed the Public Launch – an opportunity for Scania to host a high level discussion on the topic of sustainable transport with a panel of industry opinion leaders, including a speech by Member of the Volkswagen Group Board, Andreas Renschler.

Agency: Jack Morton Worldwide