Sky Glass launch – London

Strategic content direction and scriptwriting for the worldwide press launch of Sky Glass – the biggest event in Sky’s history since its inception in 1989. Working closely with Sky’s global senior leaders and INCA’s creative and production teams, the project involved shaping high level messaging across the event and writing keynote speeches for all speakers, including Global CEO Dana Strong, UK and Ireland CEO and Group Chief Commercial Officer, Stephen van Rooyen and Global Chief Product Officer, Fraser Stirling.

This multi-sensory experience took place across a 360 degree stage set up at Magazine London, showcasing the unique capabilities of Sky Glass with 12 kinetic screens.

Script and visuals were woven seamlessly together in a fully choreographed show that delivered a completely immersive guest experience.


Agency: Inca Productions