Creative proposal

Creative contributions and a written proposal for a powerful new autoshow stand concept that interpreted Jaguar’s brand vision ‘Beautiful Fast Cars’.

The proposal set out four alternative creative routes, developed in collaboration with Jaguar’s advertising agency and an Imagination design team – explaining how architecture, graphics, film, live entertainment and hospitality would combine to create a complete visitor journey.

The concept was launched as a complete redesign at the Frankfurt Autoshow, before its cascade across 25 international shows.

Agency: Imagination

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