Land Rover

Brand film

Land Rover wanted to cause a shift in perceptions of its brand by redefining its ‘spirit of adventure’ as an attitude of mind that is relevant to everyone – not just die-hard off-road fanatics.

This film used a narrative thread to describe extreme outdoor adventures that Land Rover is known for, but offset them with images of real people in the modern, urban world who bring adventure to their everyday lives.

We co-wrote the script and developed the treatment in collaboration with an Imagination director.

Shot in locations around the world, the film was presented to a wide range of audiences and was considered a milestone communication in the evolution of the brand.

Agency: Imagination