Mazda2 brand film

Mazda wanted to set the scene for the dealer launch of its new small car, Mazda2, with a film which gave an authentic insight into its typical young, male target customer.

Working with an Imagination director, we developed a treatment and script that followed Danny, played by an actor – a prospect who had been given a Mazda2 to try out for a few days.

A reporter was used to interview Danny in and around the car across a range of urban hotspots, creating a feeling of irreverence through a series of witty, fast-paced exchanges.

This dynamic film was projected onto a giant drive-in cinema screen at the Mazda2 UK dealer launch event and played a major part in the success of the experience.

Agency: Imagination

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