British Airways

Olympic exhibition

Content strategy and copy for a touring exhibition designed to help British Airways encourage its 40,000-strong workforce to participate in the spirit of the Olympic Games.

The experience took the form of a series of interactive displays which told the unique story of different Olympic athletes – from Ben Ainslie to Jessica Ennis – and challenged visitors to put their own sporting skills to the test in a range of fun games and activities.

Agency: IMG

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