Land Rover

Land_e technical exhibit

Content strategy and copy for a high tech multi-media animation that transformed a complex engineering story into a simple and accessible way of presenting Land Rover’s commitment to sustainable engineering.

The animation followed a Land Rover on a real life journey and demonstrated its new environmental technologies in action, with a focus on the benefits of every feature.

Starting at the Geneva Auto Show, the exhibit went on to become a headline attractor at auto shows in London, New York and Madrid.

Agency: Imagination