Technical exhibit

Ideas and copy for two technical exhibits that used advanced digital media to tell the story of the Jaguar’s latest cutting-edge technology.

The first was an elegant installation based on sculptures by three contemporary artists, inspired by Jaguar’s positioning statement ‘the art of performance’.

The second was a series of animations which delved deeper into the technology behind Jaguar’s all-new aluminium XJ.

Both exhibits were translated into multiple languages and appeared at automotive events around the world.

Agency: Imagination

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