Corus

Internal engagement campaign

A campaign to help Corus, a world-leading steel maker, engage its 49,000 employees in action on climate change, carbon reduction and energy efficiency.

We provided a theme, creative ideas and written content for a coordinated communications blitz that cut through the company’s traditional corporate messaging.

Translated into five languages, outputs ranged from a speech for CEO Philippe Varin to editorial for an eight-page spread in the company magazine, to ambient messages rolled out in workspaces across every Corus site.

Agency: FHD