Our Planet campaign
Content strategy and copywriting to support Our Planet – a global campaign to promote Land Rover’s commitment to protecting the environment and making life better for local communities.
The project began with an awareness and activation programme targeting thousands of Land Rover employees, in the form of posters, e-flyers and a dedicated microsite.
We then wrote the script for a film animation which narrated Land Rover’s environmental story in a dramatic cinematic environment at the London and Paris autoshows.
We also wrote the content for an interactive display on the Land Rover stand which explored the company’s advanced e_Terrain technology, as well as information pods welcoming visitors to the experience.