Experiential campaigns

A series of three customer-facing experiential campaigns designed to broaden the reach of the Nikewomen brand in the UK.

We developed a name, advertising concept and copy for a promotion that invited busy urban women to attend events at gyms, clubs and sports stores in major UK cities – and to register for a celebrity-endorsed online fitness programme.

Reflecting Nikewomen’s irreverent tone of voice and the attitude of the target audience, the final campaign included posters, press inserts, flyers, retail booklets, graphic displays and a dedicated micro-site.

Agency: Imagination

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